When somebody walks into a perfectly
nice room full of people and takes a shit on the floor, everybody reacts.
Somebody checks on the defecator to see why this happened, somebody opens the
windows to let the air in, somebody else gets a mop and a bucket, some
extraordinarily well-composed characters carry on, pretending that it didn’t
happen. But a lot of things are revealed in that moment.
This week’s room-shitter is Nicholas
Kristof, who wrote a column whinging about how academics are keeping their valuable knowledge locked up, or
only developing useless knowledge, or… well, it’s not exactly clear what he’s
arguing, since those two arguments are in fact diametrically opposed. The
column was, as mentioned, a turd. But it got lots of responses, spurred the
whole room to action, in fact. (I here abandon the metaphor, you’ll be happy to
know.) There were a great number of academic responses pretty much tearing
Kristof’s premises to shreds, but Matt Houlbrook and Corey Robin homed right in on the position of the academic in the contemporary
economy:
- Quoth Corey: The problem here isn’t that
typically American conceit of “culture” v. nonconformist rebel. It’s the very
material pressures and constraints young academics face, long before tenure.
It’s the job market. It’s the rise of adjuncts. It’s neoliberalism.
Jacoby understood the material sources of the problem he diagnosed. Kristof
doesn’t.
- And Matt: If only it was that easy.
Here is the problem that Schama misses: engaging with an audience beyond the
academy often (but by no means always) means participating in a market in
knowledge-as-entertainment. And like all neoliberal capitalist markets this one
is profoundly unequal. We do not have the same resources to draw upon when we
participate it; not do we have equal access to the mediating institutions and
networks that control access to that market.
As an academic publisher (as Matt’s
publisher, no less!) I get just a wee bit defensive about hints of exploiting
the labor of academics. A couple of points, therefore, seemed in order with
respect to the structures in which academic work gets put out to the world—and what I see as the issues
separating knowledge-makers from society. And, to be fair to Kristof, this separation is a
better summary of the problem that he's trying to articulate, but to be fair to his critics, one common
thread among those respondents is that it bridging that divide is something that many academics are trying
to do. But publishers, whose very mission is the dissemination of knowledge,
have been (from what I’ve seen, and I think I’m pretty plugged-in) absent from
the discussion.
One of Robin’s arguments is that
Kristof is a symptom: someone who is as well-informed as he is should in fact
be more familiar with the many publicly engaged academics out there. But this
is a symptom of a serious problem, what I refer to as the "middle of the market falling out.”* There are a very few well-known
(and well-compensated) public intellectuals, and a great many blogging along
wonderfully but not making any money or fame or reward beyond the approval of
their audience. This is not just a problem for that latter category of writers,
but for the quality of our public argument
as well.
It is totally fair to say that
publishers need to to a better job. Academic institutions (departments and
societies) see academic publishers as part of the peer-review and promotion
process,** not as outward-facing institutions who bring knowledge to the public.
The movement toward Open-Access requirements on the part of funders assumes
that the important work of academic publishers is peer review; once
something is vetted and ready to go, it should be given away free. A noble
aspiration, indeed, and publishers wonder “how are we to survive in this
environment? Where will we get funded? How do we justify what we do, so that
people will continue to pay us to do it?” And so we talk about what we do—you
can just go through the departments of a press: acquisitions, manuscript
editing, design, production, marketing, sales, royalties payment—but we don’t
talk about the importance of the market itself.
Peer review is a judicial model; it
is very explicitly posing a yes-or-no question (to publish or not) to a jury of
one’s peers. And that provides a valuable type of information, as well as one
particular kind of equality. However, it is a
dangerous naiveté to suppose that a judicial system provides some
form of unalloyed truth, still less of worth (of persons, in the
case of the justice system; of ideas, in the case of the university).
And this is where the market itself
comes in. It also provides valuable information***—and (here’s where I part
most from Robin and Matt) a valuable kind of equality. The market doesn’t merely fill the role of
rewarding better ideas with cash, although publishers' very dependence on sales provides a necessary
gut-check on the limits of peer review.
The equality that the market brings
to academia is that consumers of ideas
are equal: the $29 that a professor pays for a book means precisely as
much to us as the $29 that an interested undergraduate pays, or the $29 of a
fringe theorist, or—to bring us full circle—the person watching a TV show about
World War I, who shows up at a bookstore (or, more likely, at Amazon) saying,
"Hey, I’d like to learn more about life on the Home Front.”
This delicate balance between
judicial and market models is in peril—like the status of public intellectuals,
books, too, are developing a bimodal distribution on the price and circulation
axes. Too many publishers’ catalogs have
affordable trade books up front, and $100+ academic books at the back, with the
middle range sparse or nonexistent.**** (I’m proud to say that we are holding
out against this trend, and doing our damnedest to keep our books under
$40. ... Ok, well, $50.)
One can only fault publishers so
much; the sales data indicate that we only lose a few sales when we raise
prices on an academic book, but the problem is who those marginal cases
are: they are precisely the interested non-academic reader. The person who is
not buying a book because it is required for class, or because it must be cited
in the next article to be written. In short, it is in that middle ground
that good—and even great—public scholarship occurs. Yes, the
marginal cases are few, but they make all the difference.
I’d like to say, “bwahahaha! Look at
those foolish other publishers, ceding this area to us!” but the fact is that
we’re all operating in the same arena and the many pressures of competition
(hey, I never said markets were perfect, just that they had virtues!) are
pushing us all into a bifurcated catalog. We need a robust community of
middle-range books and scholars in order to keep a healthy ecosystem of
ideas—and one that bears fruit for citizens outside the academy.
_________________
* I haven’t yet read Tyler Cowen’s Average
Is Over but from his summaries of and nods to it, I think there are many
institutional parallels to the argument he’s making about employment and
skills.
**As I pointed out in the kerfuffle over the American Historical Association’s statement on Open
Access, the most embarrassing part of their statement was that one of the
cnetral goals of the historical profession is the acquisition of a publishing
contract—an awful confusion over means and ends.
***I have to tip the hat here to Natalia Cecire, whose slide deck on "Distributed Knowledge and the Digital" is (cheekily) full of Hayek.
****Worse, though, is seeing a book
supposedly intended for a general audience with a price tag of $150.
